2022 Lexus has released a new LOGO 2022 Lexus has released a new LOGO 2022 Lexus has released a new LOGO

World Top 500 Enterprise Trademark | 2023/2/2

LEXUS has confirmed that it will replace the traditional Lexus logo with the same "Lexus" font on the back of all future models, which means that there will be no oval L logo on the "butt" of future Lexus cars.

According to Lexus NX chief engineer Takeaki Kato, most European cars today use letter tails, which combine the brand name in a loose alphabetic arrangement to give people a higher affinity, and Lexus has adopted this scheme. "LEXUS" is placed at the end, and the letter "X" is right in the center, connecting the other four letters on either side, simple and powerful.